Privacy Policy

1. Policy Introduction

This Privacy Policy is formulated to clarify the platform’s information collection, use and protection rules, standardize the processing mechanism of user personal information, and fully protect the personal privacy and information security of all users who browse and purchase products on our official website. This policy applies to all users who access our platform, register accounts, browse products, place orders and enjoy platform services. By using any service of our platform, users fully confirm that they have read, understood and agreed to all the contents of this Privacy Policy. We attach great importance to user personal information security and privacy protection, and always abide by the principle of legality, fairness, transparency and necessity to process user information, and strictly protect user personal information from leakage, abuse and unauthorized access.

2. Information We Collect

In order to ensure the normal operation of platform services and provide users with accurate and efficient shopping experience, we will only collect necessary user information generated in the process of using platform services. The main collected information includes user account registration information, order submission information, payment information and service feedback information. Account registration information includes the basic information filled in by users during account registration, which is used to verify user identity and ensure the normal use of account functions. Order submission information includes recipient name, contact information, delivery address and order related content submitted by users when placing orders, which is specially used for order processing, logistics delivery and after-sales service. Payment information includes the payment channel and payment related information generated during user payment, which is used for order payment verification and fund settlement. Service feedback information includes the consultation content, suggestions and complaint information submitted by users through the official service channel, which is used for us to solve user problems and optimize platform services.

3. Use of User Information

All user information collected by the platform is only used for internal service operation and user service guarantee, and we will never use user information for unauthorized purposes. The specific use scope includes: completing user identity verification and account management, ensuring the normal activation and use of user accounts; processing user orders, completing order confirmation, shipment arrangement and logistics distribution services, ensuring the accurate delivery of user products; completing payment verification and fund settlement to ensure the smooth completion of user transactions; responding to user consultation, feedback and after-sales demands, solving user service problems in a timely manner; optimizing platform product layout, service process and operation mode according to user behavior data and feedback information, and improving user overall shopping experience; carrying out normal platform operation and maintenance work to ensure the stable operation of website functions and services.
We will strictly limit the use scope of user information, and all information processing behaviors are based on the actual service demands, without excessive collection and unauthorized use of user personal information. We will not use user information for commercial promotion, spam sending and other irrelevant behaviors without the user’s explicit consent.

4. Information Protection Measures

We have established a complete and standardized user information security protection system, and adopted a variety of technical and management measures to fully protect user personal information security. In terms of technical protection, we use professional data encryption technology to encrypt and store all user personal information and transaction data, effectively prevent data interception, cracking and unauthorized access. The platform has built a secure network operation environment, set up professional data access permissions and security monitoring mechanisms, and real-time monitor the data operation status to ensure the stability and security of user data. In terms of management protection, we have formulated strict internal data management rules, clarified the data access authority and management responsibilities of internal staff, and strictly restrict internal staff’s access, query and use of user information. All staff who contact user information have signed confidentiality agreements, and any unauthorized disclosure and use of user information will be held accountable in accordance with internal management rules.

5. Information Sharing and Disclosure

We will never actively sell, rent or disclose user personal information to any third-party commercial institutions and individuals without the user’s explicit consent. Under the premise of complying with the principle of necessity, we may entrust professional third-party service providers to assist in platform operation, including logistics and distribution service providers, payment service providers and technical maintenance service providers. The third-party service providers we cooperate with have perfect information security protection capabilities and standardized service qualifications. We will sign strict confidentiality agreements with all cooperative third parties to restrict their use and protection of user information, and require them to only use user information to complete the entrusted service work, and strictly keep user information confidential.

6. User Rights

Users have independent rights to their personal information stored on our platform. Users can check, modify and update their personal account information and order information at any time through the personal center of the platform. For the user’s personal information that does not affect the normal operation of the platform and the performance of service contracts, users can apply for deletion and cancellation through official service channels. Users can also put forward questions and objections to our information processing behavior through the Contact Us page. We will respond to user’s legitimate information rights demands in a timely manner, and fully protect users’ independent control rights of personal information.

7. Information Storage

We will only store user personal information within the time required by service operation. After the user completes the shopping transaction and the after-sales service cycle ends, or after the user cancels the account, we will regularly clean up and invalidate the user’s redundant information in accordance with data management rules. For the information that needs to be retained due to platform operation and service records, we will carry out encrypted isolation storage to ensure that the information will not be accessed and used illegally. We will not store user personal information for a long time without legitimate reasons.

8. Policy Update

We reserve the right to update and adjust this Privacy Policy according to the platform operation optimization and service upgrade demands. When the policy content is adjusted, we will publish the updated policy content on the official website page in a timely manner. The updated policy will take effect immediately after being published on the official website. Users’ continued use of platform services after the policy update is deemed to have accepted the adjusted policy content. We recommend that users regularly check the latest content of this Privacy Policy to ensure timely understanding of platform information protection rules.